Who We Are

Owned by the Ontario Secondary School Teachers’ Federation (OSSTF), Educators Financial Group has been offering financial planning and a wide range of investing and lending products and services exclusively to education members and their families since 1975. It is this strong history that has enabled us to become the education community’s financial specialist – supporting our clients on their financial journey and empowering them to reach their goals.

What We Offer

We’re proud to be recognized as one of the 2024 Best Workplaces™ in the Financial Services and Insurance sector.

Candidates can expect to work in a highly collaborative and supportive work environment with focus on professional growth and development opportunities.

Compensation and benefits packages include:

• Annual salary (hiring range): $70,000 - $75,000, plus annual Short-Term Incentive Plan (STIP) bonus.
• Health Benefits Plan, including Extended Health, Dental & Vision coverage, Basic Life Insurance, Short-Term and Long-Term Disability Benefits and Employee Assistance Programs. Premiums are paid by the company with the exception of LTD premium.
• Defined benefit pension plan, with the company’s contribution ranging from 6% to 8% to provide employees with a predictable lifetime retirement income, survivor benefits, and early retirement options.
• Hybrid work environment consisting of 2 days in the office for those who live within 50km of our Head Office. Remote arrangements can be made for those living farther away, with some exceptions.
• 3 weeks of paid vacation and other leave entitlements.
• Learning and development support to aid professional growth.
• Experienced leaders to coach and empower employees and supportive colleagues to help when needed.
• Employee-led committees to boost engagement, initiative and idea sharing.
• A Community Care program to make a difference in the lives of people in need.
• Team building activities and optional social events.

About the Role

As the Digital Marketing & Social Media Specialist, you will be responsible for the planning, development, execution, and analysis of multi-channel marketing communications strategies to increase brand awareness and generate leads. You'll also be responsible for managing and optimizing Educators' website, landing pages, and social media channels. You will report to the Manager, Marketing Communications & Branding. 

Key responsibilities include:

Multi-channel (digital, social, print) brand awareness and lead generation campaign planning, development, execution, and optimization, including

• Acting as the subject matter expert (SME) on all digital campaigns.
• Leading the planning, development and execution (i.e. creative development, review, proofreading, testing) of all digital and social media campaigns.
• Managing the day-to-day of digital campaigns including budget and agency management.
• Analyzing campaign data and obtaining actionable insights to optimize each campaign’s performance. 

Social media & eNews management, including

• Leading, developing, and implementing social media strategies.
• Planning (i.e. content themes), developing (i.e. content creation and editing), and executing the monthly social media calendar and email newsletter (eNews).
• Executing on all social media initiatives and activities including video development and production.

Digital properties management, including

• Managing and maintaining Educators Financial Group's website, ensuring that it is functional, user-friendly, and up-to-date. This includes creating new landing pages, maintaining and updating website content, monitoring and optimizing website performance, and managing the site’s functionality and appearance.
• Acting as the User Experience (UX) and User Interface (UI) SME for the company website, all associated landing pages/forms, and the client portal in Salesforce. 
• Continuously identifying and implementing optimizations and improvements to ensure website design and content meet brand standard guidelines, web accessibility requirements, user experience design principles, and Search Engine Optimization (SEO) best practices.
• Acting as the web accessibility SME, ensuring Educators' website and client portal meet and maintain AODA WCAG 2.0 AA guidelines.
• Serving as primary liaison between internal stakeholders and the website vendor for updates, outages, troubleshooting, software upgrades, and scheduled website design changes.

Affiliate marketing program management, including

• Developing, implementing, and managing all digital aspects of the affiliate marketing program to drive traffic, leads, and new clients.
• Monitoring and assessing program metrics, regularly reporting on KPIs to determine the program’s impact on sales and ROI.
• Working collaboratively with external partners to implement strategies to optimize program.

Measurement analysis, including

• Conducting regular analysis and reporting for lead generating initiatives and multi-channel campaigns; overseeing social media, eNews and website activities using vendor dashboard and internal statistics.
• Leading regular review meetings with vendors to track campaign and website performance effectiveness, addressing any gaps and optimizing performance.
• Utilizing various web analytics tools such as Google Analytics 4 (GA4) to interpret website data and user behavior, providing recommendations to stakeholders for future campaign optimization. 

 Qualifications

• University degree or college diploma in Business, Commerce or Marketing.
• 5 years’ experience in a creative marketing environment, with a focus on digital marketing, social media and website management.
• Excellent written and verbal communication skills.
• Strong technical background including experience with WordPress, Google Analytics, GTM, and HTML (all intermediate level).
• Excellent computer skills including experience with MS Office Suite (Outlook, Word, PowerPoint, and Excel).
• Creative thinker with a keen eye for design.
• Excellent project management, organizational skills and attention to detail.
• Basic knowledge of Facebook Ads Manager and Hootsuite.
• Knowledge of Salesforce (Financial Services Cloud, Marketing Cloud, Experience Cloud) would be considered an asset.
• Knowledge of Adobe Creative Suite – Illustrator would be considered an asset.
• Must have knowledge of Accessibility for Ontarians with Disabilities Act (AODA) Web Content Accessibility Guidelines (WCAG) 2.0.

Selection Process

We are committed to fostering an inclusive workforce that reflects the diversity of our clients and communities. We actively seek and welcome applications from all qualified candidates who are inspired to deliver top-notch customer service and contribute to our company's success.

We strive to ensure that all recruiting and selection processes are non-discriminatory and barrier-free. If you are selected for an interview and require accommodation, or if you require accommodation with respect to our materials or procedures at any time during the selection process, please notify us at careers@educatorsfinancialgroup.ca to ensure appropriate arrangements are made.

We value the participation of diverse talent with various backgrounds and experiences. While voluntary, we encourage and welcome all candidates to self-identify during the application process.

Following receipt of your application, our Human Resources team will conduct a review typically lasting 5 to 7 business days. This process may be slightly longer depending on the number of applicants. Pre-screened applicants will then be contacted to coordinate the following:

Interview with our Human Resources Team (up to 1 hour)

Interview(s) with our Hiring Team (1 hour)

AI in Recruitment

Educators Financial Group leverages artificial intelligence (AI) technology to enhance our recruitment process. This may include drafting of preliminary job descriptions, application screening, generation of initial interview kit questions, and other administrative tasks. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our hiring practices remain focused on reducing biases, with all key hiring decisions made solely by our team. We are also committed to continuously reviewing and enhancing our recruitment processes to ensure alignment with industry standards and evolving regulatory requirements.